微薄带来的新变化

自从微博开始流行之后,带来了许多的变化,微博的意义早就从互联网络扩展到了社会层面,我们逐渐发现,微博它不仅仅是一个微型的博客这个文章发布方式,它带来的变化让很多人始料未及。在微博的普遍使用之前,我们都是从报纸、电视、书刊和新闻网站这样的信息渠道获取信息和新闻,这种方式大部分都是一种单向的信息流通方式,我们大部分人都是被动的获取信息,参与的可能极低。

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虽然网页上的新闻可以提供评论和转载,但这种方式还是不够迅速,影响力和传播的范围都不广。在信息的两方,是非常部队称和不对等的,一方是数量上较少的报纸、电视、书刊以及网站这些非常强势的媒体提供者和发布者,信息的另外一方是数量巨大的接受方,居于非常弱势的位置。社会大众获得都是经过认为选择的信息,我们所知道的新闻,大部分都是让你知道的东西,社会大众没有选择新闻的力量,只能别动的选择相信还是不相信,或者选择知道哪些无视哪些。

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谢谢互联网的参与者和技术提供体系,让一切发生了变化。网络的发展和新技术新设备新应用的出现和普及,让社会大众逐渐有了新的接受信息的机会和方式,让社会整体的信息量越来越大,信息的透明度越来越强,在微博和QQ群这样的个人信息发布和传播的技术和方式逐渐成熟的时候,社会中的大部分人已经不满足于只接受信息,不满足于仅仅知道信息,不满足于单向的被动的这种信息流动方式,而希望自己能成为参与者,在知道新闻之后,在接受信息之后,还希望自己参与到事件中,发出自己的声音,给出自己的意见和评论,更进一步的,为什么自己不能发布信息呢,为什么不能发布自己的意见或者意志呢!
这是一个重要的变化,传统的强势的新闻体系必须要应对这种变化,否则就会让自己陷入尴尬的境地。社会中的普罗大众,是社会行为的参与者,是主体,大众的这种认知,正在觉醒,正在发出自己的力量。以往的那种被告知,被专家,被新闻,被。。。。。。的信息流动方式,已经越来越不被大众所接受。
社会中人与人之间的距离,再一次被拉近!人们通过网络的链接,前所未有的链接在一起,形成了一个虚拟的社会形态。新闻不再是发生在遥远的地方和过去,而是发生在当下,发生在我们可以感知到的地方,发生在我们的身边。一旦有什么突发的事件,微博上一个转发,就变得全国全世界的人都知道了;在QQ群里讨论一番,转发到各种各样的QQ群聚合起来的人群里,让我们知道和了解事件的真假,了解很多人的态度和意见。这种信息传播的速度,是传统的新闻传播方式很难作到的。时间和空间被压缩和拉近,人与人的关系也在拉近和改变,我们变得更紧密,转发和评论表达了我们的意见,我们突然发现可以有这么多的人可以和我们持同样的看法。社会变得越来越透明,信息传播的速度和广度,达到了一个前所未有的程度。
参与的人是如此之多,整个社会的信息量在飞速扩大,新闻在多久之后变成旧闻,新闻有多新,这是一个问题。报纸和电视这样的媒体,当它出版或者播出的时候,所谓的新闻已经变成了旧闻。微博关注的焦点事件,可以提现事件新旧的快速变化。无论什么事情,总是会在第一时间在微博上发布出来,短短的几分钟甚至几秒钟,就转发得整个网络都是,大家热情的评论,发布意见,讨伐不好的,赞扬好的,在一段时间之后,就再也没有人关注这个过去的焦点。无论多么重大的事件和话题,总是很难坚持较长的时间占据焦点位置,总是在很短的时间之后,又被新的焦点事件所占去,这时候也许报纸刚刚发到人们的手上,新闻有多新呢?或许报纸也只好向杂志的方向去转变,才能获得生存的能力,以深度分析的方式,全局似的视角来解析一个事件,才能占领人们的注意力和时间,即时的新闻需要让位给更实时更快速的微博这样的新的媒体方式。
信息的提供者,从强势的媒体集团和国家机构,转变为整个社会的普罗大众,人人都可以成为信息或者说新闻的提供者,打破了媒体和政府对社会大众的新闻垄断和强势姿态!每个人都可以成为记者,每个人都可以成为信息的传播者,每个人都可以成为专家,成为评论者。那句老话,国家兴亡匹夫有责,正在成为现实里的实际映照。互联网络,将不再只是扯淡和游戏,它带来了活生生的大众的意志和意愿,带来了对社会结构的强有力冲击。这些新的变化,让所有人都瞠目结舌和不知所措。这些新的变化,对传播行业带来的影响,需要那些以此为生的人们好好思量,否则一个搞不好就没饭吃。当然,对社会的管理者和组织者来说,这种新出现的变化绝对是他们不愿意面对的,社会变得如此透明,管理方式和组织方式都需要谨慎应对,那些所谓的控制言论控制新闻的方式也许需要重新考虑和改变。
每个人都有手机,可以看新闻,可以评论,可以拍照,可以发布自己的信息,可以作很多事情,相当于每个人都有了一个随身的信息终端,随时可以知道和参与社会关注的焦点。手机这样的随身设备,还在快速的发展,信息的传播,从方式和内容和速度,到影响的范围,都在加大加快。技术发展只会越来越快,技术手段和设备、应用等变得越来越强大,人们的想象力和热情正在前所未有的参与和改变社会的运转。

谢谢互联网的参与者和技术提供体系,让一切发生了变化。网络的发展和新技术新设备新应用的出现和普及,让社会大众逐渐有了新的接受信息的机会和方式,让社会整体的信息量越来越大,信息的透明度越来越强,在微博和QQ群这样的个人信息发布和传播的技术和方式逐渐成熟的时候,社会中的大部分人已经不满足于只接受信息,不满足于仅仅知道信息,不满足于单向的被动的这种信息流动方式,而希望自己能成为参与者,在知道新闻之后,在接受信息之后,还希望自己参与到事件中,发出自己的声音,给出自己的意见和评论,更进一步的,为什么自己不能发布信息呢,为什么不能发布自己的意见或者意志呢!

这是一个重要的变化,传统的强势的新闻体系必须要应对这种变化,否则就会让自己陷入尴尬的境地。社会中的普罗大众,是社会行为的参与者,是主体,大众的这种认知,正在觉醒,正在发出自己的力量。以往的那种被告知,被专家,被新闻,被。。。。。。的信息流动方式,已经越来越不被大众所接受。

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社会中人与人之间的距离,再一次被拉近!人们通过网络的链接,前所未有的链接在一起,形成了一个虚拟的社会形态。新闻不再是发生在遥远的地方和过去,而是发生在当下,发生在我们可以感知到的地方,发生在我们的身边。一旦有什么突发的事件,微博上一个转发,就变得全国全世界的人都知道了;在QQ群里讨论一番,转发到各种各样的QQ群聚合起来的人群里,让我们知道和了解事件的真假,了解很多人的态度和意见。这种信息传播的速度,是传统的新闻传播方式很难作到的。时间和空间被压缩和拉近,人与人的关系也在拉近和改变,我们变得更紧密,转发和评论表达了我们的意见,我们突然发现可以有这么多的人可以和我们持同样的看法。社会变得越来越透明,信息传播的速度和广度,达到了一个前所未有的程度。

参与的人是如此之多,整个社会的信息量在飞速扩大,新闻在多久之后变成旧闻,新闻有多新,这是一个问题。报纸和电视这样的媒体,当它出版或者播出的时候,所谓的新闻已经变成了旧闻。微博关注的焦点事件,可以提现事件新旧的快速变化。无论什么事情,总是会在第一时间在微博上发布出来,短短的几分钟甚至几秒钟,就转发得整个网络都是,大家热情的评论,发布意见,讨伐不好的,赞扬好的,在一段时间之后,就再也没有人关注这个过去的焦点。无论多么重大的事件和话题,总是很难坚持较长的时间占据焦点位置,总是在很短的时间之后,又被新的焦点事件所占去,这时候也许报纸刚刚发到人们的手上,新闻有多新呢?或许报纸也只好向杂志的方向去转变,才能获得生存的能力,以深度分析的方式,全局似的视角来解析一个事件,才能占领人们的注意力和时间,即时的新闻需要让位给更实时更快速的微博这样的新的媒体方式。

信息的提供者,从强势的媒体集团和国家机构,转变为整个社会的普罗大众,人人都可以成为信息或者说新闻的提供者,打破了媒体和政府对社会大众的新闻垄断和强势姿态!每个人都可以成为记者,每个人都可以成为信息的传播者,每个人都可以成为专家,成为评论者。那句老话,国家兴亡匹夫有责,正在成为现实里的实际映照。互联网络,将不再只是扯淡和游戏,它带来了活生生的大众的意志和意愿,带来了对社会结构的强有力冲击。这些新的变化,让所有人都瞠目结舌和不知所措。这些新的变化,对传播行业带来的影响,需要那些以此为生的人们好好思量,否则一个搞不好就没饭吃。当然,对社会的管理者和组织者来说,这种新出现的变化绝对是他们不愿意面对的,社会变得如此透明,管理方式和组织方式都需要谨慎应对,那些所谓的控制言论控制新闻的方式也许需要重新考虑和改变。

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每个人都有手机,可以看新闻,可以评论,可以拍照,可以发布自己的信息,可以作很多事情,相当于每个人都有了一个随身的信息终端,随时可以知道和参与社会关注的焦点。手机这样的随身设备,还在快速的发展,信息的传播,从方式和内容和速度,到影响的范围,都在加大加快。技术发展只会越来越快,技术手段和设备、应用等变得越来越强大,人们的想象力和热情正在前所未有的参与和改变社会的运转。

三更天 发表于 2013-3-20 282 views | 类别: 三更夜话

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